Brand + Ethos

Brand + ethos

Countryside is more than a word. It carries within itself a powerful story of Bharat, which owes its rich cultural heritage, thought process, value systems, and it’s very soul to its villages. A nation which exudes spiritual richness in the smiles of its contented people; warmth, care and humility in its conduct, valour and composure in the face of adversity; a nation which is a lighthouse of knowledge in the form its most ancient scriptures known to mankind, like the Vedas, Puranas, and Srimad Bhagwad Gita; a nation whose is the birthplace of many religions of this world and a nation which gave the world tallest of the spiritual leaders; a nation which finds divinity in all forms of Mother Nature and offers prayers to it.

Bharat is a nation which recognises and respects all faiths of this world as paths to attain enlightenment and finding the Almighty; a nation which knew the secrets of universe and the theory of gravity far ahead of any other civilisation; a nation whose Ayurvedic doctors had the most advanced surgical equipment and are known to have conducted the first surgery on human body; a nation which gave ‘zero’ to the world of mathematics; a nation which prophesises ‘VasudhaivaKutumbakam’ which means the entire world is a family; a nation which had the world’s largest and earliest university in Nalanda and Takshashila and built the earliest architectural and technological marvels like – the planned communities in Harappa & Mohenjo-daro and its innumerable palaces & temples, a nation which is moving towards regaining its rightful place of a ‘Viswaguru’ with a great momentum; a nation which used to contribute 25% to the global GDP centuries ago and well on its way to reclaim that financial position again in the next few decades.

Countryside is the story of our Nation – Our Bharat. A nation which is home to the most ancient civilisation in this world, has always been built in its villages till today and will continue to be so over the ages. Our greatest leaders across all fields – academics, military, business, medicine, science, religion, political, architecture, arts, music and dance are mostly from our villages. We all have our roots in the ‘Countryside’ of Bharat.

Therefore, Countryside is your story, it is my story, it is our story – We who together make ‘The Unstoppable Bharat’ of today. The Unstoppable Bharat that is filled with pride, humility and self-belief, which is making strong and swift strides across all the fields of life and well on its way to claim its rightful place as a financial & military powerhouse and a thought leader to whom the rest of the world looks up to as a guiding light towards peace in times of turbulence.

Countryside is the story of our Nation – Our Bharat. A nation which is home to the most ancient civilisation in this world, has always been built in its villages till today and will continue to be so over the ages. Our greatest leaders across all fields – academics, military, business, medicine, science, religion, political, architecture, arts, music and dance are mostly from our villages. We all have our roots in the ‘Countryside’ of Bharat.

Therefore, Countryside is your story, it is my story, it is our story – We who together make ‘The Unstoppable Bharat’ of today. The Unstoppable Bharat that is filled with pride, humility and self-belief, which is making strong and swift strides across all the fields of life and well on its way to claim its rightful place as a financial & military powerhouse and a thought leader to whom the rest of the world looks up to as a guiding light towards peace in times of turbulence.

Our Story + Vision

Countryside Group is a business organisation inspired by the rich cultural heritage, values and legacy of our great nation Bharat; Our value systems, conduct, vision, mission and our name originate from this inspiration. We believe in our traditions and incorporate them in all our offerings to the society.

Our Purpose as a business house is to make our people passionate about our heritage, traditions and history, so that the people love and work hard towards the development of our nation. All our offerings, in terms of products and services, will be in service of our great nation and therefore anything that comes from our house will have traits of all-round conduct driven strongly by honesty, sincerity, integrity, humility, utmost care and respect for all stakeholders and pride developed out of self-belief.

Our Vision is to touch upon and make a positive impact on the lives of 3 million citizens of Bharat by 2040 with our global standard products and services offerings produced and delivered with the ethos and values of Countryside, thereby contributing towards the building of a strong Bharat.

Our Logo

“It all belongs to the Creator” – Atmeek Anand.

The above phrase is the biggest realisation I have had over the times, the logo has been designed to remind me and all my team mates about the same every moment. As a person with a humble small-town beginning, I firmly believe that the energy which drives all the endeavours and actions and their outcomes is a result of Divine Mother Shakti’s grace and inspiration. We are not the doers, rather mediums through which The Mother expresses her loving will. I constantly pray to The Divine Mother to bless me and my team with enough devotion, gratitude and humility so that we are always eligible to serve as one of the many mediums. Our logo is a symbolic expression of the same prayer.

The three inspirations behind design of our logo –

‘Third Eye of Divine Mother Shakti – Intellect Driven’

Third Eye is the Intellect which governs the intelligence and helps in making rightful and strong decisions, which develops when a person is filled with faith and devotion. With Intellect comes purity of thought, humility, awareness, concentration and persistence. Our developed Intellect will drive our growth, keep us grounded in our values and drive our clear, detached and strong actions. Organised efforts, team work and constant focus on our vision will be an outcome of the Intellect-driven actions of our organisation, just like the 8 hands of The Divine Mother working in perfect co-ordination with each other towards a single goal.

‘The Flame’

The Flame is a form of energy that constantly moves in the upward direction longing to merge with its Creator. A flame is in unconditional love with its Creator. A flame glowing out of a lamp is disciplined and dispels darkness with its light.

As a business house our actions will be disciplined and filled with love and gratitude like the Flame.

‘A Leaf’

A Leaf is a symbol of simplicity, completeness, peace, prosperity and progress. It inspires us to be simple, caring and progressive in our conduct.

Our Logo

“It all belongs to the Creator” – Atmeek Anand.

The above phrase is the biggest realisation I have had over the times, the logo has been designed to remind me and all my team mates about the same every moment. As a person with a humble small-town beginning, I firmly believe that the energy which drives all the endeavours and actions and their outcomes is a result of Divine Mother Shakti’s grace and inspiration. We are not the doers, rather mediums through which The Mother expresses her loving will. I constantly pray to The Divine Mother to bless me and my team with enough devotion, gratitude and humility so that we are always eligible to serve as one of the many mediums. Our logo is a symbolic expression of the same prayer.

The three inspirations behind design of our logo –

‘Third Eye of Divine Mother Shakti – Intellect Driven’

Third Eye is the Intellect which governs the intelligence and helps in making rightful and strong decisions, which develops when a person is filled with faith and devotion. With Intellect comes purity of thought, humility, awareness, concentration and persistence. Our developed Intellect will drive our growth, keep us grounded in our values and drive our clear, detached and strong actions. Organised efforts, team work and constant focus on our vision will be an outcome of the Intellect-driven actions of our organisation, just like the 8 hands of The Divine Mother working in perfect co-ordination with each other towards a single goal.

‘The Flame’

The Flame is a form of energy that constantly moves in the upward direction longing to merge with its Creator. A flame is in unconditional love with its Creator. A flame glowing out of a lamp is disciplined and dispels darkness with its light.

As a business house our actions will be disciplined and filled with love and gratitude like the Flame.

‘A Leaf’

A Leaf is a symbol of simplicity, completeness, peace, prosperity and progress. It inspires us to be simple, caring and progressive in our conduct.

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